Number One Shoes had recently launched their new concept store. To raise awareness of its location, we created a public stunt with a fairytale twist – Number One Shoes announced they were ‘Searching for Cinderella’.
A trail of single high heels were dropped. Anyone who found a shoe, and it fits perfectly, could bring it straight into the new store to complete the pair. Clues were posted on social media in real-time, helping the public track down the single heels.
